FM Logistic has been awarded a contract from Pepperfry, India’s no.1 furniture and home products marketplace, to provide omnichannel logistics and fulfilment services in the country’s western region.FM Logistic will handle warehousing operations at the Pepperfry Bhiwandi warehouse, close to Mumbai, and help Pepperfry fulfil omnichannel orders. From Bhiwandi, the products will be delivered to Pepperfry Studios, where customers can see and test the furniture, and to Pepperfry distribution centres across India, using its last mile delivery network
“Pepperfry is one of the most recognised furniture brands in India,” says the company’s co-founder & COO, Ashish Shah. “What started as a pure play online furniture store in 2012 has evolved into India’s leading furniture and home decor marketplace, both online and offline. The partnership with FM Logistic India will further help us serve our customers thanks to a faster, more cost-effective supply chain and a continuous improvement orientation that FM Logistics brings to the table.”
“We are committed to helping our customers develop their e-commerce and omnichannel strategies. A fast supply chain is critical for brands to strengthen their identity and relationship with end customers. Therefore we are delighted to help Pepperfry manage their fulfilment operations for the Western region,” says Alexandre Amine Soufiani, managing director for FM Logistic India.
The Indian furniture market is projected to grow from USD 21 billion in 2018 to more than USD 31 billion by 2024, showing a CAGR of around 7% between 2019 and 2024, according to a TechSci Research study. According to Pepperfry, the organised segment accounts for about 15% of the market. The online furniture segment, which stands for 3% of the total, is growing at an average annual rate of 80%. It is supported by the increase in urban population, disposable income, internet connectivity and aspirations for premium products.
Pepperfry is an online furniture and home decor store. Founded in 2011, the company’s headquarters is located in Mumbai and is present in 28 cities including Bengaluru, Mysore, New Delhi, Chandigarh, Pune, Noida, Gurugram, and others. In May 2019, Pepperfry was named among the ‘top 10 start-ups’ by Entrepreneur magazine.
Founded in France in 1967, FM Logistic is an independent, family-owned company that provides supply chain solutions to a broad range of companies in the FMCG, retail, beauty & cosmetics, industrial manufacturing, and healthcare industries. It is active in 14 countries across Europe, Asia, and Latin America (Brazil). It achieved revenue of €1.43 billion in the fiscal year to March 2020 and has more than 27,500 FTE employees.